There are two plans on this site. Both give you a complete digital business card, and both are paid once.
The question is simple: do you only need to be easy to find and contact, or do you also need tools to capture and follow up leads? This guide answers it with the full feature list, the prices for your market and a short decision list.
For how these plans compare with other vendors, see our guide to the best digital business card.
Who this guide is for
This guide is for anyone about to buy a card here and unsure which plan to pick. It is also for team leads deciding which plan each person needs.
You do not need to know the feature names in advance. Read the decision lists below and you will know which plan fits within a few minutes. If you still cannot decide, start with what you will do after someone saves your details. If the answer is "follow them up", you probably want Business Add-ons.
The prices
Brand Presence costs $72 and Business Add-ons costs $120. Each is a one-time payment with no subscription, and edits are unlimited on both.
| Compared | Brand Presence | Business Add-ons |
|---|---|---|
| Price | $72 one-time | $120 one-time |
| Features | 13 | 13 plus 9 more, up to 22 |
| Monthly or yearly fee | None | None |
| Edits | Unlimited | Unlimited |
Every feature, plan by plan
This table comes straight from our plan data, so it always matches the product pages.
| Feature | Brand Presence | Business Add-ons |
|---|---|---|
| Details | Yes | Yes |
| Social Links | Yes | Yes |
| Documents | Yes | Yes |
| Blog | Yes | Yes |
| Products | Yes | Yes |
| Testimonials | Yes | Yes |
| Gallery | Yes | Yes |
| Templates | Yes | Yes |
| Password Protection | Yes | Yes |
| Visibility & Order | Yes | Yes |
| Contact Display | Yes | Yes |
| Analytics | Yes | Yes |
| QR Code Sharing | Yes | Yes |
| CRM | No | Yes |
| Card Scanner | No | Yes |
| Get Reviews | No | Yes |
| Bookings | No | Yes |
| Enquiries | No | Yes |
| Contact Leads | No | Yes |
| Subscribers | No | Yes |
| Forms | No | Yes |
| Export | No | Yes |
Our platform partner also describes Add to Wallet and a Custom URL Redirector, but does not say which plan includes them. They are not promised as part of either plan. Ask us before you buy if you need either.
What Brand Presence gives you
Brand Presence is the complete profile. It covers everything most people need to be found, trusted and saved.
- Your details and links, with the order and visibility you choose.
- Documents, a gallery, products and testimonials, so people see your work.
- A blog, if you publish updates.
- Templates, so it looks professional without design skills.
- Password protection, for details only some people should see.
- QR code sharing and analytics, so you can share it and see how it is used.
What Business Add-ons adds
Business Add-ons keeps everything above and adds tools for people who generate business from new contacts.
- CRM and Contact Leads to keep track of the people who leave their details.
- Card Scanner, for business cards you are given.
- Bookings and Enquiries so people can ask for a meeting or a quote from your profile.
- Forms and Subscribers to collect information or sign-ups.
- Get Reviews, for collecting reviews from customers.
- Export to move the contacts you collect into another system.
Pick Brand Presence if…
- you mainly need people to find, save and contact you;
- you already use a separate booking or CRM tool;
- you are a professional, specialist or job seeker showing your work;
- you want the lowest one-time price; or
- you are not sure yet. It covers the full profile.
Pick Business Add-ons if…
- your income depends on following up new contacts;
- you want people to book or send an enquiry straight from your profile;
- you meet many people at events and want their details in one place;
- you scan other people's paper cards and want them stored; or
- you need to export contacts to another system.
Examples by role
| Role | Plan that usually fits | Why |
|---|---|---|
| Consultant with a booking page elsewhere | Brand Presence | Links to the existing booking page |
| Sales representative | Business Add-ons | CRM, contact leads and export |
| Designer or photographer | Brand Presence | Gallery, documents and testimonials |
| Trades business taking quote requests | Business Add-ons | Enquiries and forms |
| Recruiter at careers fairs | Business Add-ons | Card scanner and contact leads |
| Job seeker | Brand Presence | Profile, CV and links |
What both plans have in common
Whichever plan you choose, you get the same foundations:
- a live profile at a permanent link, shared by link and QR code;
- a save-contact option, so people can add you in one step;
- unlimited edits, with no monthly or annual fee;
- analytics, so you can see how your profile is used; and
- the same 14-day refund before activation.
The only difference is the extra business tools in Business Add-ons.
Still not sure? Three questions
- Do you follow up new contacts every week? If yes, Business Add-ons will save you time.
- Do you want people to book or enquire from your profile? If yes, choose Business Add-ons.
- Do you already use a booking tool or CRM you are happy with? If yes, Brand Presence plus a link to that tool may be enough.
If you answered no to the first two, Brand Presence is the right start.
Common mix-ups
- Email signature. You can add your profile link to any email signature yourself. It is not a separate plan feature.
- Wallet pass. Not promised in either plan, as explained above.
- Hardware. Neither plan includes a physical card. This store sells digital profiles only.
What each plan looks like in use
Brand Presence, for an architect. His profile shows his photo, title and practice. Below that: a gallery of recent projects, a capability statement as a document and links to his website and LinkedIn. Visitors save his contact and call him.
Business Add-ons, for a kitchen fitter. Her profile shows her logo, services and areas covered, with photos of past work. A quote enquiry form sits near the top. New enquiries land in her contact leads, and she exports them each month into her accounts system.
Both profiles look professional. The second one also does some of the follow-up for her.
Mixing plans in a team
Each profile is bought separately, so a team can mix plans. Give Business Add-ons to people who chase leads and Brand Presence to everyone else. Our rollout checklist for teams explains how to plan this.
Ready to choose? Both plans are on the digital business card plan chooser. For the cost over several years, see how much a digital business card costs.
Frequently asked questions
What is the difference between Brand Presence and Business Add-ons?
Brand Presence is the complete profile, with links, documents, gallery, QR code sharing and analytics. Business Add-ons includes all of that plus lead tools such as CRM, bookings, enquiries, forms and export.
Which plan should I choose?
Choose Brand Presence if you mainly need to be easy to find and contact. Choose Business Add-ons if you also need to capture and follow up leads.
Are both plans one-time payments?
Yes. Both are paid once, with no subscription and unlimited edits.
Does Brand Presence include analytics?
Yes. Analytics is part of Brand Presence, so both plans include it.
Can a team use different plans?
Yes. Each profile is bought separately, so you can give each person the plan that fits their role.
Is Add to Wallet included?
It is not promised in either plan. Our platform partner describes it without saying which plan includes it, so ask us before you buy if you need it.