What to Put on a Digital Business Card: A Checklist by Profession

By Digital Business Card Editorial Team — — Guides

Every digital business card needs the same core details. What you add after that depends on your job. Use this checklist to decide.

Every digital business card should include your name, job title, organisation, phone, email, a photo or logo and a save-contact option. After that, add what helps people in your field take the next step: a booking link for consultants, a portfolio for creatives, listings for property, or service areas for trades.

A digital business card has more room than a paper one, which is both its strength and its trap. It is tempting to add every link you own. The profiles that work best are focused: they show what the person needs to know about you and make the next step obvious. This checklist starts with the essentials, then gives general guidance for common professions. It is not a template to copy word for word; adapt it to what your contacts actually ask you for.

New to digital cards? Our pillar guide explains how to make a digital business card from start to finish.

The essentials for everyone

Whatever you do, these items belong on your profile.

  • Full name as you want to be addressed professionally.
  • Job title that a stranger would understand. Avoid internal jargon.
  • Organisation name and, if you have one, a logo.
  • Photo or logo. A clear headshot helps people remember who they met; a logo suits a company profile.
  • Phone number with the international dialling code, since your profile may be opened abroad.
  • Email address you actually check.
  • Website if you have one.
  • Save-contact option so people can add you to their phone in one step.
  • One clear call to action, such as "Book a call" or "Request a quote".

Optional for most people

  • Social profiles you keep active. Leave out any you have abandoned.
  • A short sentence about what you do and who you help.
  • Office or meeting location, if people visit you.

Checklist by profession

The following suggestions are general. Choose the items that match how people in your field usually get in touch and what they want to see before they do.

Sales and business development

  • Direct line and mobile, clearly labelled
  • Booking link for meetings
  • Product brochure or price list as a document
  • Company website and the products you cover
  • Lead capture, so prospects can leave their details (available with Business Add-ons)

The aim is to make the follow-up meeting easy to book while the conversation is fresh.

Consultants and freelancers

  • A one-line summary of your specialism
  • Booking link or enquiry form
  • Portfolio, case studies or a list of services
  • Testimonials you have collected from real clients, with their permission
  • LinkedIn profile

Clients usually want to know what you do and how to start working with you. Put both near the top.

Creatives: designers, photographers, writers

  • Gallery or portfolio with your strongest recent work
  • Links to your portfolio site or platform profiles
  • Services and how to commission you
  • Video embed if you work with moving images

Keep the gallery short. A handful of strong pieces is more persuasive than everything you have ever made.

Trades and local services

  • Phone number first, because many customers prefer to call
  • Services offered and the areas you cover
  • Photos of completed work
  • Any trade body membership or registration you genuinely hold, with a link to verify it
  • Enquiry form for quotes

Make it easy for a customer to call or request a quote straight from the page.

Healthcare and wellbeing practitioners

  • Practice name and address
  • Booking link or how to make an appointment
  • Opening hours
  • Services offered, described in plain language
  • Registration details if your profession requires them, linked to the official register

Avoid adding anything that could reveal patient information, and follow your professional body's guidance on advertising.

Property and real estate

  • Agency name and office location
  • Links to current listings
  • Booking link for viewings or valuations
  • Brochures as downloadable documents
  • Social profiles where you post listings

Listings change often, so link to the live listing pages rather than uploading details that go out of date.

Event and hospitality professionals

  • Services and the types of event you handle
  • Gallery of past events, with permission from clients
  • Enquiry form for dates and budgets
  • Social profiles that show recent work

Job seekers and graduates

  • Headline describing the role you want
  • CV as a document
  • LinkedIn profile
  • Portfolio or project links
  • Email and phone

A digital card is a tidy way to hand your details to recruiters at careers fairs. Show the QR code, and they have everything in one place.

What to leave out

  • Personal details you would not print on a paper card, such as your home address.
  • Inactive links. A dead social profile suggests you are hard to reach.
  • Claims you cannot back up. Only list qualifications, memberships and awards you genuinely hold.
  • Too many calls to action. Two or three is plenty.

Keeping it current

The advantage of a digital card is that it can change when you do. Review it whenever your role, number or services change, and at least every few months. Because everyone you have shared it with opens the same link, one edit updates it for all of them.

Once your profile is ready, see how to share a digital business card on WhatsApp, LinkedIn and email. If you mainly work remotely, the virtual business card page explains email-signature and video-call sharing.

Frequently asked questions

What is the minimum I need on a digital business card?

Your name, job title, organisation, phone, email, a photo or logo and a save-contact option. Add one clear call to action.

Should I include my home address?

Not unless you work from home and genuinely need visitors to find you. A town or area is usually enough.

How many links should I add?

As few as do the job. For most people that is a website, one or two active social profiles and one call to action such as a booking link.

Can I have different cards for different roles?

You can buy more than one profile if you have genuinely separate roles, such as a day job and a freelance business. Otherwise keep one focused profile.

Can I add documents like a CV or brochure?

Yes. Documents are included in both plans, so you can attach a CV, brochure or price list.

For a general pre-launch check, also see the digital business card checklist.